HealthTrust, LLC engaged to assist Sunrise Senior Living with expansion in Germany

HealthTrust, LLC was engaged by Aareal Bank, a leading German commercial bank, to consult with Ernst & Young, LLP on the valuation of a proposed Sunrise ALF to be constructed in Hamburg, Germany. Senior Partner Alan Plush completed site visits and held dialog with E & Y over the course of 2 months to develop a demand/supply and valuation model for this venture. Sunrise currently has properties in the UK, and this marks a continuation in their overseas development strategy.

“This was an exciting application of our technology (in the form of valuation modeling) to another country and culture” says Plush of the experience. “It was surprising to see how their service delivery of Senior Housing and Healthcare had worked along similar lines as ours in the U.S.” In addition to a lasting impression of the German healthcare system, Mr. Plush formed several key relationships that should be valuable for future assignments in Europe.

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